如果有一天,擁抱可以代替貨幣 in an Absolut World


「money makes the world go around! 有錢能讓地球轉!」,這個舊時代價值,不知害慘多少人,搞得大家精疲力盡,追逐了半天,原來只是一個比一個還大的泡泡!!

Absolut,這個以生產伏特加酒聞名的廠商,跑了8個國家23,000公里,花了10個月,拍了這部溫暖人心的廣告。用溫暖的擁抱、親吻來代替貨幣的價值。一張電影片,親一下;兩張,親兩下-In an Absolut World currency will be replaced with act of kindness。搞得我都想天天去瞎拼勒



《in an Absolut World》是Absolut的一個campaign,它用一系列活動來塑造,Absolut的世界該是什麼樣子?

一個坐著輪椅的人,面對只有樓梯沒有電梯,要過天橋的時候該怎麼辦?《在Absolut的世界裡,樓梯會自動為你"躺平",讓你的輪椅可以暢行無阻的通行》

離下班只剩5分鐘,這時候豬頭主管卻抱來一堆資料,要求你必須各影印個100份,完成後才可以下班,你該怎麼辦?《在Absolut的世界裡,影印機不只可以印資料,還可以複製無數個你》

妳拼了命的想穿起一件心怡的牛仔褲,這褲子卻不識相的卡在大腿任妳怎麼跳也拉不上,這時候妳該怎麼辦?《在Absolut的世界裡,妳的肚臍有個像氣球一樣的塞子,太胖?! 只要拉開塞子放點氣就行了》

這系列的訴求基本上都是異想天開,但那又怎樣!《在Absolut的世界,男女之間是沒有誤解這回事的,因為我可以聽見你的心...》



有興趣看更多影片的可以到這裡

Absoult的官網相當夠水準,有各式各樣的Campaign。在in an Absolut World這個網頁裡,有藝術家、有建築師、有作家、有歌手,只要你有夢,通通可以來這裡說,這網頁呈現的型式很有趣,值得一看


酒類是個相當感性的產品,行銷訴求可以很多元。有人強調對釀製技術有多講究,有品牌則給你最在地的新鮮,也有人給你勇氣陪你共渡難關。這一切都為了攻佔消費者的心,要告訴你「只有我最懂你」。當你喝茫了,追求的是情緒的宣洩、是夢想的構築、是繼續向前的動力、還是最麻吉最瞭我的鐵哥們。Absolut選擇了幫你築夢,《在Absolut的世界裡,一切都美好,沒什麼不可能 What a wonderful world!!》

最後附上一首,最近常聽的歌,如果有什麼不滿、很鬱卒,來杯Absolut,大聲跟著唱 「So What!! I'm a rockstar I got my rock moves」



So What - Pink
Na Na Na Na Na Na

I guess i just lost my husband
I don't know where he went
So i'm gonna drink my money
I'm not gonna pay his rent (Nope)
I got a brand new attitude
And i'm gonna wear it tonight
I wanna get in trouble
I wanna start a fight

Na Na Na Na Na Na Na
I wanna start a fight
Na Na Na Na Na Na Na
I wanna start a fight

So so what?
I'm still a rock star
I got my rock moves
And i don't need you
And guess what
I'm having more fun
And now that we're done
I'm gonna show you tonight
I'm alright, I'm just fine
And you're a tool
So so what?
I am a rockstar
I got my rock moves
And i don't want you tonight

Uh, check my flow, uh

The waiter just checked my table
And gave to Jessica Simp- Shit!
I guess i'll go sit with drum boy
At least he'll know how to hit
What if this song's on the radio
Then somebody's gonna die
I'm gonna get in trouble
My ex will start a fight

Na Na Na Na Na Na Na
He's gonna start a fight
Na Na Na Na Na Na Na
We're all gonna get in a fight!

So so what?
I'm still a rock star
I got my rock moves
And i don't need you
And guess what
I'm having more fun
And now that we're done
I'm gonna show you tonight
I'm alright, I'm just fine
And you're a tool
So so what?
I am a rock star
I got my rock moves
And i don't want you tonight

You weren't fair
You never were
You weren't all
But thats not fair
I gave you life
I gave my all
You weren't there
You let me fall

So so what?
I'm still a rock star
I got my rock moves
And i don't need you
And guess what
I'm having more fun
And now that we're done (we're done)
I'm gonna show you tonight
I'm alright(I'm alright),I'm just fine (I'm just fine)
And you're a tool
So so what?
I am a rock star
I got my rock moves
And i don't want you tonight

No No, No No
I Don't want you tonight
You weren't fair
I'm gonna show you tonight
I'm alright, I'm just fine
And you're a tool
So so what?
I am a rock star
I got my rock moves
And i don't want you tonight

Ba da da da da da

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