跳到主要內容

讓陌生人載你回家,海尼根的新廣告

「Let A Stranger Drive You Home」是海尼根Heineken針對飲酒態度的新廣告。個人非常喜歡這廣告的意涵跟氣氛,海尼根對年輕人的心態掌握真是精準

兩男兩女一派才剛結束狂歡聚會,在車上繼續意猶未盡隨著音樂搖擺歡唱,Biz Makie的《Just a Friend》,四人唱得好不陶醉,唱到副歌的時候,這開車的人也認出了這首歌,將音量加大,投入跟著唱和「oh baby you,you got what I need,but you say he's just a friend...」,原來這是一輛計程車。



另一種飲酒態度大家熟知的說法叫「喝酒不開車,開車不喝酒」,但我更喜歡「讓陌生人載你回家」這樣的訴求,更讓人心領神會

Enjoy Heineken Responsibly飲用海尼根的正確態度,是海尼根的Campaign之一,這支廣告片屬於這系列的作品,有一個專屬網站,有興趣可以進去瞧瞧

這首歌Just a Friend是1989年的作品,當年還獲得Billboard第9名的佳績,這首歌的副歌取樣自1968年Freddie Scott的You Got What I Need


Just A Friend - Biz Markie
Have you ever met a girl that you tried to date
But a year to make love she wanted you to wait
Let me tell ya a story of my situation
I was talkin to this girl from the u.s. nation
The way that I met her was on tour at a concert
She had long hair and a short miniskirt
I just got onstage drippin, pourin with sweat
I was walkin through the crowd and gues who I met
I whispered in her ear, come to the picture booth
So I can ask you some questions to see if you are a hundred proof
I asked her her name, she said blah-blah-blah
She had 9/10 pants and a very big bra
I took a couple of flicks and she was enthused
I said, how do you like the show?
She said, I was very amused
I started throwin bass, she started throwin back mid-range
But when I sprung the question, she acted kind of strange
Then when I asked, do ya have a man, she tried to pretend
She said, no I dont, I only have a friend
Come on, Im not even goin for it
This is what Im goin sing

You, you got what I need but you say hes just a friend
And you say hes just a friend, oh baby
You, you got what I need but you say hes just a friend
But you say hes just a friend, oh baby
You, you got what I need but you say hes just a friend
But you say hes just a friend

So I took blah-blahs word for it at this time
I thought just havin a friend couldnt be no crime
cause I have friends and thats a fact
Like agnes, agatha, germaine, and jacq
Forget about that, lets go into the story
About a girl named blah-blah-blah that adored me
So we started talkin, getttin familiar
Spendin a lot of time so we can build up
A relationship or some undderstanding
How its gonna be in the future we was plannin
Everything sounded so dandy and sweet
I had no idea I was in for a treat
After this was established, everything was cool
The tour was over and she went back to school
I called every day to see how she was doin
Everytime that I ccalled her it seemed somethin was brewin
I called her on my dime, picked up, and then I called again
I said, yo, who was that? oh, hes just a friend
Dont gimme that, dont ever gimme that
Jus bust this

You, you got what I need but you say hes just a friend
And you say hes just a friend, oh baby
You, you got what I need but you say hes just a friend
But you say hes just a friend, oh baby
You, you got what I need but you say hes just a friend
But you say hes just a friend

So I came to her college on a surprise visit
To see my girl that was so exquisite
It was a school day, I knew she was there
The first semester of the school year
I went to a gate to ask where was her dorm
This guy made me fill out a visitors form
He told me where it was and I as on my way
To see my baby doll, I was happy to say
I arrrived in front of the dormitory
Yo, could you tell me where is door three?
They showed me where it was for the moment
I didnt know I was in for such an event
So I came to her room and opened the door
Oh, snap! guess what I saw?
A fella tongue-kissin my girl in the mouth,
I was so in shock my heart went down south
So please listen to the message that I say
Dont ever talk to a girl who says she just has a friend

留言

這個網誌中的熱門文章

自曝其短是個好生意

「自曝其短是個好生意」這句話要能成立,有一個很關鍵的核心概念,那就是「你的產品不適合所有人」,聽起來像廢話,卻是許多行銷人忽略或是不願面對的事實。這句話反過來說「只有一部分人對你的產品感興趣」,應該就更能體會。  就像你賣檸檬,明明酸得要死,有客人問你「這檸檬會不會很酸?」,又例如被嫌:車子很小、便當吃不飽、東西很貴...,你會回答一個討好客人的答案,避開普遍認知的“缺點”,以為半夜吹口哨就可以壯膽,矇混過關,天下哪有那麼簡單的事。面對這樣的處境,你怎麼辦? 

演算法告訴你,旅遊不需要花大錢,就能看到一樣的風景

想像一下,如果你住台北,起心動念想要出國旅遊,最近才在網路上搜尋日本京都。然後就在社群媒體上看到一則針對你需求的動態廣告影片,一邊是京都的西本願寺;一邊是台北的西本願寺(沒錯,在西門町就有一個日治時代的西本願寺),上面寫著「搭飛機到京都 台幣9000元;搭捷運只要台幣25元」,看到這兒,你會不會有一點動心? 「如果搭火車旅遊,體驗同樣美景只需台幣660元,為什麼要花冤枉錢搭飛機?」。這就是《 德國鐵路 Deutsche Bahn 》推廣「搭火車,在德國就能環遊世界」的核心概念。 概念雖然聽起來很簡單,但要產生說服力而且讓消費者行動,可就需要功力了。因為如果你以為只用傳統的行銷模式,拍一支美美的旅遊廣告、堆砌華麗的辭藻,然後片尾打上「在德國就能環遊世界」的slogan,在電視上強力放送就能讓消費者沒有抵抗力的跟著你走,從出國旅遊改成留在國內,停留在這種層次的溝通,其結果恐怕感動不了幾個人。 有時候不是你不想留在國內玩,只是你忘了在地的美好

找不到音樂配咖啡嗎-試試這張The Magic Hour-Wynton Marsalis

你是否有過一張CD只聽了一兩次就被打入冷宮的經驗? 音樂難聽的就不提了, 有些買的當時只為了裝氣質, 想嘗試不同的樂曲, 嗯~ 來張鉅作 Miles Davis或是Bob Dylan吧! Oh My God 跟我完全無緣, 即使想裝懂, 但轉念想想又不是在國家劇院, 關掉離席又不會有人笑你沒氣質, 又何必勉強自己, 是吧! 那天心血來潮, 裝氣質的癮又犯了, 來到誠品爵士樂區, 左看右看實在找不到認識的演奏家, 除了那無緣的Miles Davis之外, 好不容易終於找到一個認識的名字-Wynton Marsalis, 聽過他名字還是大約20 年前, 因為在一場葛萊美獎頒獎典禮上, 聽到他的小喇叭演奏, 對他的神乎奇技真是感佩, (那時候不懂裝懂, 還不是因為他在一個音節裡吹了很多音符之類的), 從沒買過他的音樂, 也不知道這張The Magic Hour好不好聽, 又是Blue Note出品的, 封面設計還滿順眼, 應該還不錯吧?! (同樣的只聽過Blue Note, 也從沒買過) 就這樣瞎貓碰見死耗子, 第一次聽就覺得好聽, 上網找了一下 專家的樂評 , 有興趣可以瞧瞧 怎麼說呢, 這張爵士CD不完全古典, 但也不是流行爵士類的, 但節奏流暢輕快, 完全符合我這種可以裝氣質又不會聽不下去的心態, 而且錄音錄的很棒, 很有空間感, 音場定位清晰, 演奏又很有感情, 沒錯, 年紀大了已經聽得出演奏者的功力了, 聽完都忍不住想要起立鼓掌 如果你想好好的 專心的聽一張好聽的爵士樂, 或是只想單純當做背景音樂, 在有陽光的午後, 配杯咖啡, 這張大師作品的The Magic Hour 推薦大家聽聽 其中的一首 Big Fat Hen 想買CD 到這裡 , 這個Total Solution 的服務還不錯吧!