跳到主要內容

讓陌生人載你回家,海尼根的新廣告

「Let A Stranger Drive You Home」是海尼根Heineken針對飲酒態度的新廣告。個人非常喜歡這廣告的意涵跟氣氛,海尼根對年輕人的心態掌握真是精準

兩男兩女一派才剛結束狂歡聚會,在車上繼續意猶未盡隨著音樂搖擺歡唱,Biz Makie的《Just a Friend》,四人唱得好不陶醉,唱到副歌的時候,這開車的人也認出了這首歌,將音量加大,投入跟著唱和「oh baby you,you got what I need,but you say he's just a friend...」,原來這是一輛計程車。



另一種飲酒態度大家熟知的說法叫「喝酒不開車,開車不喝酒」,但我更喜歡「讓陌生人載你回家」這樣的訴求,更讓人心領神會

Enjoy Heineken Responsibly飲用海尼根的正確態度,是海尼根的Campaign之一,這支廣告片屬於這系列的作品,有一個專屬網站,有興趣可以進去瞧瞧

這首歌Just a Friend是1989年的作品,當年還獲得Billboard第9名的佳績,這首歌的副歌取樣自1968年Freddie Scott的You Got What I Need


Just A Friend - Biz Markie
Have you ever met a girl that you tried to date
But a year to make love she wanted you to wait
Let me tell ya a story of my situation
I was talkin to this girl from the u.s. nation
The way that I met her was on tour at a concert
She had long hair and a short miniskirt
I just got onstage drippin, pourin with sweat
I was walkin through the crowd and gues who I met
I whispered in her ear, come to the picture booth
So I can ask you some questions to see if you are a hundred proof
I asked her her name, she said blah-blah-blah
She had 9/10 pants and a very big bra
I took a couple of flicks and she was enthused
I said, how do you like the show?
She said, I was very amused
I started throwin bass, she started throwin back mid-range
But when I sprung the question, she acted kind of strange
Then when I asked, do ya have a man, she tried to pretend
She said, no I dont, I only have a friend
Come on, Im not even goin for it
This is what Im goin sing

You, you got what I need but you say hes just a friend
And you say hes just a friend, oh baby
You, you got what I need but you say hes just a friend
But you say hes just a friend, oh baby
You, you got what I need but you say hes just a friend
But you say hes just a friend

So I took blah-blahs word for it at this time
I thought just havin a friend couldnt be no crime
cause I have friends and thats a fact
Like agnes, agatha, germaine, and jacq
Forget about that, lets go into the story
About a girl named blah-blah-blah that adored me
So we started talkin, getttin familiar
Spendin a lot of time so we can build up
A relationship or some undderstanding
How its gonna be in the future we was plannin
Everything sounded so dandy and sweet
I had no idea I was in for a treat
After this was established, everything was cool
The tour was over and she went back to school
I called every day to see how she was doin
Everytime that I ccalled her it seemed somethin was brewin
I called her on my dime, picked up, and then I called again
I said, yo, who was that? oh, hes just a friend
Dont gimme that, dont ever gimme that
Jus bust this

You, you got what I need but you say hes just a friend
And you say hes just a friend, oh baby
You, you got what I need but you say hes just a friend
But you say hes just a friend, oh baby
You, you got what I need but you say hes just a friend
But you say hes just a friend

So I came to her college on a surprise visit
To see my girl that was so exquisite
It was a school day, I knew she was there
The first semester of the school year
I went to a gate to ask where was her dorm
This guy made me fill out a visitors form
He told me where it was and I as on my way
To see my baby doll, I was happy to say
I arrrived in front of the dormitory
Yo, could you tell me where is door three?
They showed me where it was for the moment
I didnt know I was in for such an event
So I came to her room and opened the door
Oh, snap! guess what I saw?
A fella tongue-kissin my girl in the mouth,
I was so in shock my heart went down south
So please listen to the message that I say
Dont ever talk to a girl who says she just has a friend

留言

這個網誌中的熱門文章

【更新 恆隆行公開道歉函】剽竊創意!?丟不丟人,對,e-Bodum我就是在說妳!

▲這是我們對e-Bodum提案的簡報內容,誰能告訴我『這不是同一個創意』 【2014/2/27 更新 恆隆行公開道歉函 附於本文末】 上午6:38分,躺在床上看著iPad,突然想到前幾天一個夥伴提到一件事『我們的提案,貌似被盜用了!』,我輸入關鍵字『e-Bodum 最小咖啡館』,結果出現如下的畫面,任誰一眼都看得出,這就是我們對e-Bodum提案的內容。提案,我們沒有收到任何一毛錢,事前,也提醒當事人『此創意,不授權恆隆行e-Bodum使用』(恆隆行是e-Bodum的台灣代理商)。台灣的品牌透過比稿的形式,整合各家意見,最後變形成一個行銷案的例子時有所聞,但想不到走到21世紀的今天,台灣還存有如此明目張膽,不尊重創意,毫不掩飾的整碗捧去的公司,這已經不是“偷”,而是“搶劫”! ▲ 資料來源:Now News 記者:彭夢竺 。標題:世界最小咖啡館在電梯裡

AXE Excite墜入凡間的天使,絕佳的IMC案例

聯合利華的AXE(在英國稱為Lynx)向來以性感為品牌定位,而且每次只要一有新的活動上市,總能推陳出新,將此"特性"演繹得淋漓盡致,這對男性朋友來說,欣賞她的行銷「真是福利來著!」。 不過,你可不能因此就以為AXE只會賣弄風情、波大無腦,其實她的行銷相當值得研究,尤其是整合行銷傳播IMC的功力一流,更可堪稱業界翹楚,就讓我們一起看下去。

為什麼Tesla要推出一個讓人落下巴,卻超不現實的「瘋狂模式」?

當我第一次看到這個影片的時候,我心想「有沒有這麼誇張啊!」,但看著影片中一個人、兩個人、更多人的反應都是一樣之後,我信了。不過我更好奇的是「為什麼以環保為強項的電動車,要強調它可以跑很快?」 讓我信了的這部影片是《Tesla》汽車,新款Model S P85D所推出新的駕駛功能「瘋狂模式 Insane Mode」的側拍試乘影片,這個如它名字所言的模式,可以讓車,從靜止加速到時速96 km只要瘋狂的3.2秒! 3.2秒其實很難理解,只覺得跟超跑一樣快,但到底有瘋狂?請看: 或許你會說「這些人應該都是被挑選出來的Drama Queen吧」,我試著找看看有沒有反應比較“平靜”的,結果找到了這部由Tesla創辦人Elon Musk親自駕駛,Bloomberg記者試乘的影片,嗯~反應就沒那麼戲劇化了,不過這記者還是出現了跟坐雲霄飛車,除了尖叫之外另一種常見的「不能控制的呵呵笑」的反應:(請從1:30秒開始看) 另外,也有人找來實力相當,同樣具有691匹馬力,但0~96km/h更快,只要2.9秒的《Lamborghini Aventador》,這輛吃汽油的超跑。雖然已經是超跑界的常勝軍,但起步的瞬間照樣被狂電,直到末段加速時才趕上: 所以「P85D,真是快」我想是沒什麼好懷疑的了,只是,Tesla在想什麼,為什麼要強調「快」? 在回答這個問題之前,請先試想一下,如果你是Tesla的品牌經理,你會想將Tesla P85D定位為 • 地表上加速最快的「超級跑車」? • 還是加速最快的「電動車」? 發現了嗎?這兩者的差別,在於不同的市場區隔,一個是超級跑車,一個是電動車,這兩者不能混為一談。 理由很簡單,因為不管P85D加速有多快,她還是不夠格被稱為超級跑車!也就是她如果被列為超跑來比較時,除了0~100的加速之外,超跑被世人公認該有「破300公里以上的極速、引人注目的超流線外型、讓人熱血沸騰的聲浪、貼地飛行的絕佳超控...」的“標準配備”,P85D通通沒有!而且開超跑不會讓你染上「時不時就緊盯著儀表上還可以開多遠的數字」,純電動車特有的里程焦慮症。(另一輛以超跑為基礎的純電動車 M. Benz SLS AMG Electric Drive ,在激烈操駕的情況下,7分鐘就可以耗掉44%的電力,簡直是吃電怪獸,而且比汽油版的還要貴!...